Conversion Optimization for Home Service Businesses

96 out of 100 people who visit your site leave without calling.

At $228 per lead, every 100 visitors who don't convert is money you already spent. DeaLeaks finds exactly where they go -- and fixes it, week over week.

Report delivered in minutes
5.58%
Avg. Roofing Conversion Rate
Lowest in all of home services
$228
Avg. Cost Per Lead
Highest in home services
94%
Take No Action
First visit, no call, gone forever
$997
Full Implementation
$197
Per Month Retainer
10,000
Simulations Per Audit
Weekly
Iteration Reports
0
No Intake Forms
The Numbers

You fixed the roof.
Nobody fixed the site.

Most roofing sites were built once, never tested, and send the same broken experience to every visitor -- whether they came from a $15 click or a $300 one. The ads get blamed. The site never does.

96.3%
Visitors Lost
Of every 100 visitors to a roofing site, fewer than 4 become leads
$228
Cost Per Lead
Highest cost per lead in home services -- and it keeps climbing year over year
$10.70
Cost Per Click
Average cost per click for roofing keywords -- second highest in the category
Think Your Site Converts Fine?

Run the math first.

1,000 visitors per month × $10.70 per click = $10,700 in ad spend
At a 3.7% conversion rate → 37 leads
At a 20% close rate → 7 booked jobs
Lift your conversion rate to 6% → 60 leads → 12 jobs.
Same traffic. Same ad spend. 5 extra jobs per month.

At an average roofing job value of $10,000 that's $50,000 in additional monthly revenue from the traffic you're already paying for. DeaLeaks costs $997.

See Where You're Losing Jobs →
Powered by Alea

Not a gut feeling.
25,000 simulated decisions.

We run 25 distinct buyer profiles against your site -- each with different intent, device, and hesitation patterns. Those profiles feed into 10,000 simulations that model how real visitors move through your pages and where they drop off.

At 10,000 runs the output isn't a suggestion. You know with statistical confidence which specific points on your site are costing you jobs -- not assumptions borrowed from someone else's industry.

Alea Engine
01
25 Buyer Profiles
Different intent, device, urgency, and hesitation patterns specific to your market and trade
02
10,000 Simulations
Statistically significant data across thousands of visitor paths. Not guesswork -- hard numbers
03
Weekly Iteration Reports
Each run benchmarks against the last. Every week the data gets sharper and decisions more precise
How It Works

Three steps.
No intake forms.
No guesswork.

Submit your site. We find what's broken and fix it. You don't touch a thing.

Submit Your Site
Enter your URL. Alea builds 25 buyer profiles against your specific trade, runs 10,000 simulations, and generates your report. No intake forms, no waiting.
Get Your Report in Minutes
We find every friction point costing you jobs and fix it ourselves. Flat $997, done for you. Financing available through Affirm.
Compound Week Over Week
Every week Alea reruns the audit and benchmarks against the last report. The data gets sharper, the fixes get more precise, and every dollar you spend on ads hits harder than it did the week before.
Pricing

Two ways in.
Both compound over time.

Start with the full implementation or come in on the retainer. Either way the data starts working the moment Alea runs your site.

One-Time
$997
Full Implementation

We run Alea against your site and implement every fix ourselves -- every fix. Done-for-you, no back and forth.

  • Full Alea audit -- 25 profiles, 10,000 simulations
  • Complete diagnostic report ranked by impact
  • Full implementation of all identified fixes
  • Report delivered in minutes
  • No intake forms required
Get Started →

Financing available through Affirm

No Retainer Required to Start

Your next job is already on your site.
It just hasn't called yet.

Enter your URL. Alea runs the simulation. You see exactly where you're losing jobs before you spend another dollar on traffic.

$997 full implementation • $197/month retainer • Report in minutes • Financing through Affirm